o

about chattra

chattra creates and sells artisan-crafted yoga gear for home and studio. chattra collections include richly-colored, hand-block and screen-printed yoga props and mat bags celebrating India’s architecture, design, and spiritual heritage.  chattra products are hand-crafted in ethical workshops in India dedicated to preserving India’s incredible textile heritage. Each chattra product includes illuminating orange detail and is adorned with a colorful tassel like those seen on the camels of Rajasthan’s great Thar desert.

chattra is a concept that was inspired after chattra founder Ann Mordine and her family lived and traveled in India from 2007-2013. Ann was taken by the beauty of India’s art and architecture, intrigued by the calm and chaos of its culture, moved by the devotion and spirit of its people and their traditions.  She also practiced a lot of amazing yoga and developed a passion for textiles.  Upon returning to the US, she completed teacher training is a 200-Hour RYT registered with Yoga Alliance.

chattra introduced its first line at Yoga Journal Live in New York 2014 so yoga and meditation practitioners could bring a bit more beauty and inspiration to their sacred practice spaces. chattra has been included as set decor on NBC & Amazon produced TV shows and Wanderlust festival spaces.  In 2015, chattra bolsters were named Editor's Pick by Yoga Journal Magazine and, in 2016, chattra zafus were certified Yogi Approved.

Sanskrit for parasol, chattra symbolizes dignity and protection. In Buddhism, a chattra tops stupa monuments and often represents the Buddha.  The playful and profound elephant-headed Hindu deity Ganesha, remover of obstacles and Lord of Beginnings, often carries a chattra.  Lovely meanings to enhance yoga practice.

 

To purchase chattra in the UK and Europe, please visit:

 https://www.bombayduck.com/accessories/chattra-yoga.html

 

For more information, please contact:

Press queries:  Ann Mordine, 510.599.6941, amordine@chattra.com

Social media and in-kind queries including Instagram, etc contests: info@chattra.com

WSD queries: info@chattra.com

Order queries: service@chattra.com

 

© 2014/2015/2016/2017 chattra LLC

chattra is a registered trademark of chattra LLC

The chattra circle umbrella is a chattra LLC copyright

  

chattra LLC was founded in 2013

Photos property of chattra, Ann Mordine, Jessica Mordine Young and/or Darren Conole and cannot be used without prior permission.